Rashi Kathuria
Creative Direction
Art Director
Storytelling
Digital Experiences
Graphic Designer
About
Ideas. Direction. Storytelling.
I’m Rashi Kathuria, an Art Director with nearly 17 years of experience across fashion, luxury, lifestyle and retail. I love taking an idea from that first spark and shaping it into something people can actually see, feel and connect with. My experience spans campaign concepts, brand storytelling, photo and video shoots, digital, social, ecommerce and retail. I enjoy being involved throughout the creative process, from developing the initial idea and visual direction to collaborating with teams during production and bringing the final work to life across different channels. I’m naturally curious and always exploring new ways to create. Lately, that has included bringing generative AI into my creative process to explore ideas, visualize concepts and work more efficiently. For me, though, the tools will always come second to a strong idea, good design and a story worth telling.
Testimonials
"Rashi did a great job while working at Zarin Fabrics. She is self-motivated, and always looking for the next project to help our business. While our employment relationship ended during COVID, she still does projects for us and I look forward to our continued collaboration." "
"MindsAhead launched completely revamped website and couldn't be any happier with the way the site turned out, and our experience with Rashi's talent. Rashi took our old website with outdated graphics, fonts, etc., and transformed it into a modern and incredibly attractive site. Rashi led our local team of designers and brought a perfect mix of left and right brains. When we met with her to discuss the project, we were immediately impressed with how easy it was to communicate with—just real, down to earth, believable person who didnt talk over your head with tech jargon. She listened and spent ample time understanding our products and message to make sure the site layout was appropriate."
"As a small company, we were looking for a reasonably-priced designer who will help us bring to life the website we had in mind. Rashi offered the same services as competitors three or four times the expense and provided examples of her work to back up her talent. The design elements we required were – at times – specific and unique, and Rashi not only created our vision but provided guidance and insight throughout, leaving us with a finished product better than we had hoped. She has continued to provide assistance and instruction after the release whenever we need it. The site looks and functions beautifully and has most certainly had a positive impact on our business!" "
Services
Web Design
Allow me to design, promote and host your website and watch your leads and sale increase.
Graphic Design
Beautiful. Engaging. Creative. Designs by creating and managing brand identities, maximizing web & digital strategies.
User Interface Design
Creating prototypes for demonstration of concepts with wireframes and UXA supporting documents
Management
Handled team of designers. Project Management skills with Waterfall and Agile workflow experience, strong emphasis with agile understanding and knowledge.
Fun Facts
Happy Clients
UncountableWorking Hours
24x7Awards Won
4Coffee Consumed
Twice a dayResume
17 Years of Experience
Education
2005
Journalism & Mass Communication
JJIMS, IndiaBachelor Degree in Journalism & Mass Communication, where I learned the advanced concepts of Journalism and Marketing.
2008
Specialization Course in Graphics and Media
Arena Animations, IndiaAdvanced degree in Advertising and Print & Web Designing.
2015-2017
Various UI Courses
UdemyLeraned adavance techniques related to various UI tools such as Axure RP, Sketch and Invision app.
Experience
Jun 2021 – Till Now
Movado Group
Art DirectorAs an Associate Art Director, I work closely with top executives to oversee high-profile projects, develop strategic seasonal themes for multiple MOVADO brands, and manage creative content production. Responsibilities include coordinating photo shoots, designing digital content for various platforms, and ensuring timely delivery of project deliverables. Additionally, I create graphics for marketing campaigns and in-store promotions, support global teams with visual guidelines for special occasions, and utilize AI tools to stay innovative. I've also implemented a consistent design methodology for efficient project execution. Click here
Sep 2019 – Till Now
Zarin Fabrics
Marketing DirectorResponsibilities include develop and implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projects. Lead Customer/Human centered design includes styling, alteration and fulfilmentUsed Shopify to build / update the website and introduced new advanced features like Chat room, bulk order etc. Click here
Oct 2017 – Dec 2017
Frontgate
Digital Production DesignerResponsibilities include helping the Imaging department with digital retouching and image production. Worked on providing design support for various website’s Hompages, E-mails and Banners using Photoshop, InDesign, Scene7, Salesforce. Click here
Sept 2017 – Oct 2017
Bluestar Inspections INC
UX/UI - Interaction DesignerResponsibilities include the design and develop the layout of their website and iPhone/Android Application. Click here
Sept 2017 – Nov 2017
Trak Group
Front-End DeveloperDeveloping / Coding their new website from the scratch which involves coding in Html, CSS, Java, PHP Click here
Design Skills
Web Design
Graphic Design
Print Design
UI Design
Video Design/Editing
Coding Skills
HTML
CSS
Wordpress
SQL
Portfolio
My Best Works
Note: Due to confidentiality agreements with my current employer, select creative work cannot be publicly displayed online.
These materials can be shared privately during the interview process upon request.
Blog
My Diary
Contact
Get in Touch
Get in Touch
Passionate, motivated creative executive with a proven track record of successful innovative brand strategy, communication, and management. Hands-on, visionary and multi-disciplinary team leader with expansive strategic and tactical knowledge in digital and print media platforms, marketing, and business development.
Contact me for any designing needs.
