Rashi Kathuria

Rashi Kathuria

Creative Direction

Art Director

Storytelling

Digital Experiences

Graphic Designer

About

Ideas. Direction. Storytelling.

I’m Rashi Kathuria, an Art Director with nearly 17 years of experience across fashion, luxury, lifestyle and retail. I love taking an idea from that first spark and shaping it into something people can actually see, feel and connect with. My experience spans campaign concepts, brand storytelling, photo and video shoots, digital, social, ecommerce and retail. I enjoy being involved throughout the creative process, from developing the initial idea and visual direction to collaborating with teams during production and bringing the final work to life across different channels. I’m naturally curious and always exploring new ways to create. Lately, that has included bringing generative AI into my creative process to explore ideas, visualize concepts and work more efficiently. For me, though, the tools will always come second to a strong idea, good design and a story worth telling.

KIND WORDS

Fun Facts

Happy Clients

Uncountable

Working Hours

24x7

Awards Won

4

Coffee Consumed

Twice a day

Resume

Art Direction · Creative Direction · Digital Experiences

Education

2005

Journalism & Mass Communication

JJIMS, India

JJIMS, India | 2005 Bachelor’s Degree

2008

Graphics & Media

Arena Animations, India

Arena Animation, India | 2008 Specialization in Advertising, Graphic Design and Digital Media

Experience

Jun 2021 – Till Now

Movado Group

Art Director

Lead art direction and creative development across seasonal campaigns, digital experiences and ecommerce for a portfolio of fashion and lifestyle brands. Develop concepts and visual direction, lead photo and video shoots, collaborate across creative, marketing and merchandising teams, and guide work from concept through final execution across digital and retail touchpoints. Click here

Sep 2019 – Till Now

Zarin Fabrics

Marketing Director

Partner with the brand on creative direction, ecommerce and digital experiences, including Shopify enhancements, campaign content, UX improvements and ongoing brand initiatives. Click here

Oct 2017 – Dec 2017

Frontgate

Digital Production Designer

Digital design, image production and retouching across web, email and campaign assets.. Click here

Sept 2017 – Oct 2017

Bluestar Inspections INC

UX/UI - Interaction Designer

Designed web and mobile experiences with a focus on usability and intuitive interaction. Click here

Sept 2017 – Nov 2017

Trak Group

Front-End Developer

Developing / Coding their new website from the scratch which involves coding in Html, CSS, Java, PHP Click here

CREATIVE EXPERTISE

Art Direction

Generative AI

Campaign Development

Brand Storytelling

Photo & Video Direction

SELECTED WORK

Art Direction · Campaigns · Digital · Commerce


Note: Due to confidentiality agreements with my current employer, select creative work cannot be publicly displayed online.
These materials can be shared privately during the interview process upon request.

Blog

My Diary

Contact

Get in Touch

LET’S CREATE SOMETHING GREAT

I’m always open to connecting with creative teams, brands, and people who are passionate about thoughtful ideas and great storytelling. Whether you’d like to discuss an Art Director opportunity, a creative collaboration, or simply connect, I’d love to hear from you. Let’s talk. Rashi Kathuria Art Director | Creative Direction | Brand Storytelling Fashion • Luxury • Retail • Digital

OH, NJ, NY, PA USA
732-912-7373
Freelance Available